How To Create A Great Website For Your Small Business…
You just got your brand spanking new website up and running. Perhaps you started your business recently and built a site on a free service like Wix. Maybe you paid someone to build you a brand new or redesigned website, and you’re left to figure out how to make the best of it now. So to help you out, we’ve outlined the 5 most important things you can do for your new website!
If you build it, they will come!
We all wish that was the case and it works in certain instances. But not when it come to the World Wide Web. In addition to putting together a nice, clean, professional looking site, you need to tell people about it. Otherwise, nobody will know it’s there, and it will die a slow, painful, lonely death in the cobwebs of the Internet. So how can you avoid that? Let’s go through the list.
1) Monitor Your New Website
If you don’t know who’s visiting your brand new website, you won’t know where to start, or if anything you’re doing is actually bringing any visitors to your website. There are various solutions out there, both free and paid. There are two solutions I recommend which will give you some great insight into what’s going on with your site.
SumoMe: This nifty service is offered on a Freemium basis; meaning some functionality is free, and some of the better functionality you have to pay for. But for a starter site, the Free account is all you need. With this plugin you can find out where your visitors are clicking by something called a Heatmap. You can also tell how much of your blog post they’re actually scrolling down to read. It’s wonderful for giving you great insight into the behavior of your potential customers. You can find out more at https://sumome.com/
Google Analytics: This is a free offering by Google and can be setup fairly easily. Google offers great instructions on how to do so. Go to http://analytics.google.com for more information. If you have a GMail account, you can login with that, and just follow the steps. If you need help with this, you can always contact us!
2) Create a Blog
I know! That’s probably easier said than done. But it doesn’t take a lot. All you need are some ideas, and some commitment. Setting up a time each week to write a blog post is crucial. Google is constantly tracking websites and seeing which websites have content and which ones don’t. It will rank websites with more (and more relevant) content higher.
The more posts you have over a period of time, the better your new website will rank with Google and people will start finding out about you. This content should speak to your target audience and offer some value. Check out this beginners guide to starting a blog if you need more direction: https://www.bloggingbasics101.com/how-do-i-start-a-blog/
3) Add a Lead Magnet
Don’t worry, we’re not talking about Physics here. We’re not going back to High School here. Been there! Done that!
So what’s a Lead Magnet? Simple! It’s a magnet for leads! And you want leads, because leads will turn into potential customers. But in order to qualify if someone will be a potential customer (assuming you already know your target market/audience), you can entice them to give you their contact info (usually their email address) by offering something of value. Maybe you have the top 10 tips to grow a specific plant, or the fastest ways to get from one part of LA to another. You likely have something of value that a visitor can use. Setting up a lead magnet is not too difficult. It involves just creating a form to collect a visitor’s email and once they fill that out, you can email them their “goodie”.
There are ways to automate this depending on what website platform you’re using, but you can start with something very simple. The goal is to just start! You can refine and revise along the way. For a great primer on Lead Magnets check out this article by Digital Marketer: http://www.digitalmarketer.com/lead-magnet-ideas-funnel/
4) Test for Performance and Mobile Friendliness
One of the most crucial things you can do today is to make sure your website loads up quickly and displays well on mobile devices.
Load Times: It’s important that your new website loads quickly to your visitors. People have shorter and shorter attention spans and they won’t hesitate to leave your website if it doesn’t load in a matter of seconds. I mean, I do it myself! It’s just human nature. So to “aid” with that, Google started penalizing slow websites last year. That means if your website is slow, your search rankings will suffer. Although most of this might be a bit technical for you, Google has a tool called Pagespeed which can give you a rough idea of where your website stands: https://developers.google.com/speed/pagespeed/insights/
Mobile Friendliness: It is now estimated that more than 50% of all web users browse the web on their mobile devices. That means 1 out of every 2 visitors to your site, is doing so on their iPhone/Android/etc. If your site does not display well on their mobile device, they will quickly abandon your website and never come back. Scary huh? Don’t let this happen. Google has another tool which can help test your site for Mobile Friendliness. You can access it here: https://search.google.com/test/mobile-friendly
5) Add Reviews & Testimonials
Lastly, one of the most important things for a new website to do, is to establish credibility. No doubt you have more than a handful of clients/customers already. And I’m pretty sure some of them have some great things to say about you. If they don’t, maybe you shouldn’t be in business! Just kidding!
Anyway, get into the habit of asking for reviews or testimonials and add them to your website. If you have a Yelp Listing or Facebook Page. you can let your customers know so they can add their reviews on there. Then you can take some of those and copy and paste them into your website. The more the better. And if you can get pictures and/or video testimonials even better! You’ve probably already noticed that I have testimonials sprinkled throughout our site. You should do the same.
There is a lot you can do when it comes to building a strategy around a new website. The list can be never ending and you can drive yourself crazy as a business owner not knowing where to start, or what should take priority. But based on on my experience, the 5 most important things in getting the most out of your website are listed above. Some are easy to setup and implement, and some will take a bit of time. And you can start with one at a time as well. You don’t have to jump and do everything at once. Baby steps!
If there are any questions we can answer for you, please feel free to use the Contact Form and shoot us a note. I don’t charge for those.
With that said, thank you for stopping by and best of luck with your business and your website!