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Frequently Asked Questions

We’ve worked with numerous clients and sometimes we notice that the same questions keep coming up. So we figured it was best to put together this F.A.Q page for you. This will be continually updated as we encounter new and repeated questions.


How does this whole website building thing work?

We’ve put together a good outline of the process in our process page, which you can review at your own pace.

How much does a website cost?

The cost of building a website is dependent on various factors, just like there’s different costs for building a house. Our website projects typically start in the $3,000 range for basic business sites and go upward depending on the unique business needs.

How long does it take to design and build a website?

The time it takes to produce a website depends on the size and complexity of your site and the quality of content that you have ready to go. A basic website typically takes around 4 weeks from beginning to end.

Do I need my own domain name and web hosting?

Yes, we and help you get this set up and we can work with your existing provider. We are not a web hosting company.

Will my website work on mobile devices?

Yes it will. All the websites we design work on all devices. Depending on your requirements we can design and develop your site using responsive design so that the site is optimized for mobile devices.

Do you do e-commerce/online store websites?

Certainly! We’ve worked with various platforms and stores of varying sizes.

What is a content management system?

A Content Management System is a tool that allows you to maintain the pages of your website yourself, without the need for any technical skills. A CMS allows you to edit and add pages, images, products or blog entries to your website. No additional software is required – all you need is a web browser and an internet connection.

Do you provide training?

Yes we provide all our clients with training on maintaining their website.

Can you help me with social media and email marketing?

We sure can. As part of your project we can include social media and email marketing services.

What is search engine optimization (SEO)?

Search Engine Optimisation is all about getting your website higher up in the search results on search engines such as Google. The higher up the results you are the more traffic (and customers) you’re likely to get.

There are many aspects that go into achieving good SEO, and one of the most important is the copy (words) on your website. Focus on well written, keyword rich and appropriate content is the key.

Do you write the content for my site?

We don’t directly write your content, however if you need help with this we can put you in contact with a copywriter who specializes in writing for the web.

Can you design my logo?

Yes, we can help you with creating a logo for your company that aligns with your business and integrate that into a web design build.

What is a domain name?

A domain name is your address on the internet. Typically this would be something like your “”

What is web hosting?

Web hosting is a service that allows your website to be viewed on the Internet. It’s basically a computer housed in a data centre that runs your website and email.

What are the most commonly used fonts in web design?

Any of the default and preloaded fonts on both the Windows and Mac side.

Helvetica, Arial, Times New Toman, Verdana, etc.

This is shifting however with the ease of adding fonts that are served to websites via CSS and @font-face

How common is it for web designers to do A/B testing?

I would say not so common if You are building a new website. We know its important, but You need traffic to do this. New websites don’t have it  much, so we just hope we have made the right design decisions 🙂

Maybe if the website is ready and it has been online for a couple of Months, then we can  do A/B testing.

For sure the A/B testing becomes  important when the new website starts to make money.

What is SEO?

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What is the best SEO tool?

Reaching the top of the search engines using internet marketing for your target keyword(s) takes a good amount of work and this is where SEO tools can help.

Even if you have a basic understanding of how search engines and keyword research works, it’s never easy to push your site rank to page one, let alone to the top position of search results.

There are many things that you need to research, compare and plan out, before you launch your SEO strategy.

With nearly 60% of B2B marketers saying that SEO has the biggest impact on lead generation, this isn’t something you want to ignore. Instead, it’s an internet marketing strategy that you need to embrace.

What I’ve done with this post is to create a list of nine SEO tools that you need in order to achieve site rank success from day one; whether it’s using keyword planners, search engine optimization or even social media. This doesn’t mean you’ll reach all of your goals within days. What it does mean, however, is that these tools will put you on the right path.

Top SEO Tools

When you have a business website, regardless of the niche, it’s essential to implement a marketing strategy that takes into account keyword research and keyword planners. This should include a strong emphasis on SEO. You need to answer three questions, as you get started:

  • What do you know about SEO and what do you need to learn?
  • What have you done in the past in regards to SEO?
  • Which SEO tools can you implement to improve your chance of achieving top rankings and boost search engine results?

These are the most important questions, as the answers will help you better


What are the most important SEO techniques?

If you’re new to SEO, or if it isn’t your primary focus, you might be neglecting tactics that will really move the needle.

  • Keyword grouping
  • Page change monitoring
  • Competitor SEO research
  • Long-tail keyword variations
  • Mobile rank tracking
  • Local keyword ranking



What are the most important techniques in 2017?


As you all know, Google has been updating their algorithms very often for the last few years, that’s why so important to stay up to date and be always aware of what are the most important SEO ranking factors to take into account when getting ready to work on a website ranking or a new SEO campaign.

In this article, we will only cover the main factors that really need to be taken into consideration, and that have also been proven to be very impactful towards the website ranking. Let’s then get started:

Most Important SEO Ranking Factors for 2017

  • Backlinks
  • Content Optimization
  • Page Level / Keyword
  • Page Loading Speed
  • Mobile Optimization / Accelerated Mobile Page
  • SSL Certificate / HTTPS

Does having many pages on your website improve your SEO?

Basically NO. But if your are going to silo those inner pages to another page. So basically it is a backlink to one of your page within your website only – An Interlinking.

The flows goes like this “About 1 Post Page” > “About 2 Post Page” > “About 3 Post Page” > Homepage.

At the flow above, assuming you want to rank your Homepage. You can either use a generic keyword like “here, clikc here, our next post” or the target and LSI keyword.

Then you can also, build backlinks from other site for those inner pages, so if your inner pages ranks, it gets traffic, you interlink it to another quality content of your site the traffic and link juice will just continue circling within your site. Thus, your site improves it rankings.

What is a web designer's / web developer's worst nightmare?

  1. Fixing Other Developers Perplexing Codes (and Bugs)

If you have just joined a new company, you will most probably find yourself in the position of cleaning up a project left behind by the developer you just replaced. Chances are the code is lengthy, real complex, unreadable, critically ridden with bugs… and already live online. Of course, you could be the lucky 5% who don’t have to fix another developer’s code, but frankly code-fixing happens more often than not.

The problem arises because developers, like writers, have their own style of coding. This is where documentation becomes a godsend – if you have always hated doing the documentation (don’t we all?) then know that this is essential for the sanity of anyone who has to touch your code.

Without proper documentation, the new developer has to scan through lines of code to figure out your (or the original developer’s) thought process. It’s times like this that we wish telepathy actually exists.


  1. Bugs Appear at The Worst Possible Moment

After months of hard work and tons of caffeine, you finally released your app to the masses or present it to your client. You are very excited and can see the light at the end of the tunnel, after months of dragging through the same project night after night.

Then, it hits. A critical bug occurs during the demo, or elicits complaints from hundreds of new users. Your perfect view of your perfect project comes crashing down. But hit “pause” for a moment.

First of all, know that this could happen to anyone – even to brilliant developers of major products like Facebook and Twitter. For those who have been there, you know how frustrating this situation can be; the bad reviews just keep coming in, or the clients look at you like you have committed the ultimate crime or soiled the family name.

You know what you can do? Keep calm. Fix the bugs ASAP and just keep a straight face. Don’t let this drag you down for too long… unless the fix causes other bugs to appear!

How has web design gone increasingly mobile?

The trend today is “mobile first” responsive web design. While the reality is that desktop and mobile layouts are typically designed more or less simultaneously, mobile first means that the code is created in a way that the code is optimized for smaller screens and lower bandwidth devices.

There are still applications and proponents of having a separate mobile version of a website, the reality is that there are so many different screen sizes out there that sites have to adapt to the screen size.

The HOW is to use a responsive design framework such as Bootstrap, Skeleton or something similar. The all use Media Queries to determine the screen size and change the order, layout, and size of various components (DIV in HTML speak) on the page. Couple this with lazy loading of images and serving up different image sizes for different screen sizes and you can get a high performance mobile website.

I’m not quite sure if I answered your question, feel free to clarify or ask further questions.

Will responsive/adaptive web design make websites obsolete?

Seems like it will take longer than it should. I don’t know of many sites that currently really make a thorough attempt at Responsive Web Design despite most browsers being well equipped to allow designers to implement it.

For example, though many sites use Twitter Bootstrap (CSS Framework), they still seem to far too often strip out the parts of Bootstrap that would make their sites responsive. Pretty baffling if you ask me.

This is purely speculation, but I think this must come down to how many companies’ labor forces get divided. The dominant mode must still be to assign groups to mobile or desktop/laptop web. If the company’s pool of developers were small enough then it might seem to them to choose to make one site vs. two. The other explanation, which I have personal experience with, is that it is really exhausting to make a RWD site. Constantly checking the appearance of your site’s appearance across multiple browser widths can get really annoying. So I can see people justifying making two sites just because it is easier.