Business Branded Email
So, I wrote this because it seems there are still lots of business owners out there who are NOT using a business branded email and still use providers like AOL, Hotmail, Yahoo, and GMail for their business email.
If you have a website with a domain name (mydomain.com), you NEED to setup your business branded email addresses as soon as possible!
There’s nothing worse than looking at a business card and seeing someone with a Yahoo email. What’s the first thing that comes to mind? How long has this person been in business? It this person trustworthy?
So here are 4 reasons why you NEED to have a business branded email.
You represent a professional practice (we’re assuming), and your email should reflect this. Your email may be the first piece of contact you have with potential customers. Dump the Yahoo address that you’ve had since 1990 and start conveying the professionalism that you want your business to convey.
One of the tenets of business is credibility. Showing that you still have a 10 year old email address and that you use that for business doesn’t provide for much trust. So, put yourself on the other side of that coin. Would you do business with a law firm, for example, that used something like email@example.com? You would be highly suspicious. Business branded email is a MUST!
3) Branding & Marketing
Why are you promoting AOL or Hotmail by having those on your business cards? You should be promoting YourDomain.com as much as possible. If you’re just starting your business, don’t print your business cards yet. Make sure you have your domain name and setup your business branded email which you can then print on your business cards.
4) It's usually FREE!
Most web hosting providers nowadays give you a certain number of email addresses with your hosting package. And for those that don’t, it’s usually a very nominal fee. I’m talking like $2 or $3 a month. And the best thing is you don’t have to be tech savvy. The hosting provider will either create the email addresses for you (like Ad Inicio does) or they will give you some guidance on how to do that.
So if you’re still using one of those personal email providers, and you’ve read this post, the first thing you should do is setup your business email. If you don’t yet have a domain name or web hosting package, make sure you check out packages that include business email addresses.
Make sure you get branded!